Conversion Tracking Playbook

Tracking 101 with Jon Cairo: How It Works + How It Compounds Business Growth + FAQs

Nov 30, 2022
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Episode notes
1
Introduction
00:00 • 3min
2
Is There a Difference Between Google Ads and Google Analytics?
02:36 • 2min
3
Is Google Analytics an Old Problem?
04:08 • 2min
4
Why Technical Marketing Matters
06:25 • 2min
5
How Does Conversion Tracking Work Online?
08:47 • 3min
6
What's the % of Acuracy of UTM Parameters?
11:38 • 2min
7
Is Your IP Address a Good Target?
13:19 • 2min
8
What Are Some Difficulties With Standard Tracking?
15:14 • 4min
9
The Difficulties With Standard Tracking
19:42 • 3min
10
How to Maximize Your Ads on Facebook and Google Ads
23:07 • 5min
11
The Data Driven Model, GA4 and Google Ads
28:28 • 2min
12
Is Your Ad Tracking Breaking?
30:25 • 2min
13
What Channels Are Creating Demand?
32:30 • 3min
14
Conversion Optimization 101 - Is There a Better Way?
35:57 • 4min