Tracking 101 with Jon Cairo: How It Works + How It Compounds Business Growth + FAQs
Conversion Tracking Playbook
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How to Maximize Your Ads on Facebook and Google Ads
Facebook and Google ads, both of them rely very heavily on conversion data. If you don't have conversion tracking set up, that channel is never going to be efficient for you. By default, Google uses something called last non-direct click. So if you were to look at this transaction from Shopify, it'll show you the attribution or that that was Google ads,. It will not show you what Facebook attributed to but Facebook made this happen even though I would have maybe never known about the Air Force ones if this didn't occur.
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