Tracking 101 with Jon Cairo: How It Works + How It Compounds Business Growth + FAQs
Conversion Tracking Playbook
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Conversion Optimization 101 - Is There a Better Way?
Brad Redding: Once you have your basic conversion tracking in place, where you have it running. It's working for you, not against you. The natural next step to me is how do you get your existing traffic to convert better? And even our own site doesn't convert as well as it should because we're probably not tracking it well enough or doing enough testing and iterating. So adding tracking to what are people clicking on in my navigation? Are they converting? That can make a significant improvement in conversion rate.
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