Tracking 101 with Jon Cairo: How It Works + How It Compounds Business Growth + FAQs
Conversion Tracking Playbook
00:00
Is Your IP Address a Good Target?
Next one would be trackers that don't rely on click IDs or UTM is in there, they are relying on IP addresses. Then the last one is browser fingerprinting. And I think some of them claim that they can identify like 95 or 99% of browsers. So to me, it's IP address in terms of really targeting and having true accuracy down to a person let alone a region would be pretty low.
Transcript
Play full episode
