Conversion Tracking Playbook cover image

Tracking 101 with Jon Cairo: How It Works + How It Compounds Business Growth + FAQs

Conversion Tracking Playbook

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Why Technical Marketing Matters

The concept of tracking and understanding what is performing or not performing, or maybe you just don't have any idea like dark social. Why does that matter? Where does the compound growth come in for this? Yeah, so it's all about compound growth. When you have compound growth, especially over periods of years, it makes a really, really big difference to the bottom line. If you're not looking at this, then, you know, you can't, I would say you should be.

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