Tracking 101 with Jon Cairo: How It Works + How It Compounds Business Growth + FAQs
Conversion Tracking Playbook
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The Data Driven Model, GA4 and Google Ads
The data driven model is essentially Google doing its own distribution, custom distribution. So if that if they can detect a customer at four touch points, final conversion was $100, then they'll distribute. Facebook is 20, Google ads gets 40, organic gets 10, or whatever it is. That's the core concept behind it. And I don't want to leave it as a cliffhanger, but data driven model, GA4, and distributing it very similar to what you might see in other platforms.
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