Tracking 101 with Jon Cairo: How It Works + How It Compounds Business Growth + FAQs
Conversion Tracking Playbook
00:00
What Are Some Difficulties With Standard Tracking?
There's a ton of stuff that gets in the way ad blockers is one big issue. Some people will have landing pages where they send people from ads to their Shopify store. And then when they actually make the conversion, it looks like it was direct traffic or maybe it was organic traffic,. So now when you go in Google Analytics, you can't be confident in where the traffic is coming from. It's just as technical as building your website.
Transcript
Play full episode
