Tracking 101 with Jon Cairo: How It Works + How It Compounds Business Growth + FAQs
Conversion Tracking Playbook
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How Does Conversion Tracking Work Online?
If you see a 5% increase in performance for a particular channel or potentially move a small percentage of budget from one channel to another, that could have a 20, 30, 40% impact on the business. How does tracking work online? So there's a bunch of different ways. Probably the one that you're most people are familiar with is something called UTM parameters.
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