Conversion Tracking Playbook cover image

Tracking 101 with Jon Cairo: How It Works + How It Compounds Business Growth + FAQs

Conversion Tracking Playbook

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What Channels Are Creating Demand?

It's just one more framework to think about it's the what channels are creating demand for you. This is very much I read a lot about this in the SaaS world, but whatannels are creating demand? Like your example of how would I even even know about those Air Force ones or whatever product might be? How would I even know that existed? So what are the channels that are driving that demand creation versus what are the channel that are the closers, like the capturing demand? Again, that's a very sassy specific, creating demand, capturing demand,.

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