Tracking 101 with Jon Cairo: How It Works + How It Compounds Business Growth + FAQs
Conversion Tracking Playbook
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What's the % of Acuracy of UTM Parameters?
UTM parameters, how accurate do you think they are when they're used and added to a link? That's a tough question. So for me, UTM accuracy, I would put greater than 90%. If you don't have them, then it's 0%. But if you do have them greater than 90%, so that I think that's the as we work our way down.
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