Tracking 101 with Jon Cairo: How It Works + How It Compounds Business Growth + FAQs
Conversion Tracking Playbook
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The Difficulties With Standard Tracking
The next topic we have is what if I advertise on one channel only? Yeah, yeah, I need to worry about tracking. Well, there's this one company called Elovar that I've heard works pretty well, especially if you get their server side tracking up and running. Headless sites, we have now the new checkout one from Shopify, which is a completely different checkout, WebPix API,. GDPR, CCPA, CRPA, the five new states in the US that have their own new CRPA rolling out in 2023. It seems to never end.
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