Blame it on Marketing ™ Customer Advocacy is it even Marketing? | E22 with Dana Alvarenga
Jul 7, 2023
Chapters
Transcript
Episode notes
1 2 3 4 5 6 7 8 9 10 11
Introduction
00:00 • 2min
The Importance of Customer Advocacy
02:12 • 3min
Why Companies Don't Invest in Customer Advocacy
05:04 • 3min
The Importance of Customer Advocacy in SaaS Companies
07:55 • 5min
How to Scale a Customer Program
12:58 • 5min
The Importance of Internal Education in Customer Marketing
18:11 • 5min
How to Measure the Impact of Your Custom Advocacy Program
23:23 • 2min
How to Make a Successful Customer Advocacy Program
25:20 • 3min
The Importance of Resilience in Customer Marketing
28:48 • 3min
How to Be a Successful Advocate for Your Customers
31:26 • 2min
The Importance of Earned Advocacy
33:29 • 2min