Blame it on Marketing ™

Customer Advocacy is it even Marketing? | E22 with Dana Alvarenga

Jul 7, 2023

36:00

AI Chapters

Episode notes

Introduction

2min

The Importance of Customer Advocacy

3min

Why Companies Don't Invest in Customer Advocacy

3min

The Importance of Customer Advocacy in SaaS Companies

5min

How to Scale a Customer Program

5min

The Importance of Internal Education in Customer Marketing

5min

How to Measure the Impact of Your Custom Advocacy Program

2min

How to Make a Successful Customer Advocacy Program

3min

The Importance of Resilience in Customer Marketing

3min

10.

How to Be a Successful Advocate for Your Customers

2min

11.

The Importance of Earned Advocacy

2min

Dana Alvarenga , VP of CX at SlapFive, joins Emma and Ruta for an episode that is really just one big advocacy session for customer advocacy. It's sometimes known as customer marketing or potentially 'the people who can give us a reference' but it's so much more than that. Dana together with Emma really focus on how to start a great customer advocacy programme, how to measure it and make sure it aligns to your companies strategy and who should be involved.

We’re Ruta and Emma, the marketing consultants behind Blame it on Marketing.

If you’re in B2B SaaS or professional services and looking to do marketing that actually drives revenue and profit, we’re here for it.

Visit blameitonmarketing.com and let’s get this show on the road.