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Customer Advocacy is it even Marketing? | E22 with Dana Alvarenga
Blame it on Marketing ™
The Importance of Resilience in Customer Marketing
Customer marketing is such an important part of like of marketing especially at the moment. I feel like there's so many companies who are going oh we're down on our chips but we're not going to invest in customer marketing because it's too hard and they'll go down outbound sales route. You do need to invest and you do need to like make sure that that customer marketer if you're going to have that person is supported, says Daniel Gershwin.
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