Blame it on Marketing ™ cover image

Customer Advocacy is it even Marketing? | E22 with Dana Alvarenga

Blame it on Marketing ™

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How to Be a Successful Advocate for Your Customers

"It's still worth doing even if you don't get referrals or you know however it might end up if it gets them to renew it's fucking worth doing rightYeah 100 percent in the customers that leave that you build these advocates in these relationships i've had i've had customers myself that have gone to three different companies and brought on our product because they were an advocate and not not. "There's other platforms out there for every technology there's competitors everywhere so be that relationship piece so you're not just looked at as just a vendor you need to be that relationship," he says.

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