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Customer Advocacy is it even Marketing? | E22 with Dana Alvarenga
Blame it on Marketing ™
How to Make a Successful Customer Advocacy Program
Customer advocacy can be in any format written audio video whenever they're sharing their voice that's an active advocacy. Data migration is universal so we do a lot of migrations off of other platforms or if they're using just spreadsheet data and migrating it all in one place. You need to make sure you have a seat at the table what are those strategic growth initiatives for your company. The customer marketing professional can tie back what they're doing with their program to support them, he says.
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