Customer Advocacy is it even Marketing? | E22 with Dana Alvarenga
Blame it on Marketing ™
00:00
Introduction
Dana Alvarenga is the Vice President of Customer Experience at a company called SLAP5. She says customer marketers are creating programs that will mobilize their customers to help drive those strategic growth initiatives. "Customer advocacy is all about nurturing the relationships with these loyal customers"
Transcript
Play full episode
