2min chapter

Blame it on Marketing ™ cover image

Customer Advocacy is it even Marketing? | E22 with Dana Alvarenga

Blame it on Marketing ™

CHAPTER

Introduction

Dana Alvarenga is the Vice President of Customer Experience at a company called SLAP5. She says customer marketers are creating programs that will mobilize their customers to help drive those strategic growth initiatives. "Customer advocacy is all about nurturing the relationships with these loyal customers"

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