Conversion Tracking Playbook 2023 vs 2022 Marketing Playbook Comparison + Facebook Ad Tips + Skills Needed to Win in 2023 w/Ben Zettler
Jun 27, 2023
Chapters
Transcript
Episode notes
1 2 3 4 5 6 7 8 9 10 11 12 13
Introduction
00:00 • 2min
What Knowledge Is Missing From Merchants?
01:33 • 5min
GA4: A Holistic Approach to Business
06:28 • 2min
How to Use AI to Increase Productivity
08:31 • 3min
The Future of AI in Ecom
11:53 • 3min
Facebook's Broad Targeting Philosophy
15:01 • 4min
How to Leverage Interest-Based Targeting and Advertising
18:47 • 3min
How to Personalize Your Email and SMS Campaigns
21:34 • 3min
Clavio's CDP Announcement
25:00 • 5min
How to Optimize Your Email Campaigns
30:01 • 1min
How to Optimize Your Email Campaigns to Increase Unsubscribe Rates
31:29 • 2min
The Impact of iOS on Advertising Performance
33:06 • 4min
How to Make Content More Simple
36:54 • 5min