2023 vs 2022 Marketing Playbook Comparison + Facebook Ad Tips + Skills Needed to Win in 2023 w/Ben Zettler
Conversion Tracking Playbook
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How to Optimize Your Email Campaigns to Increase Unsubscribe Rates
If you send four emails per week versus six or seven, there won't be a substantial change in unsubscribes. So your list isn't compressing by sending 20% more emails per week. And so really refining who the recipients are of different messaging and sure there's going to be plenty of users that are fairly in the aid but also valuing exclusions as important as you're valuing inclusion.
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