How to Leverage Interest-Based Targeting and Advertising

In the past, when interest-based targeting really had a high level of impact, there used to be a tool. You could look up groups of interests based on a certain interest and you could see like the affinity to that interest. So we would build interest-based audiences using those groups. Now it's kind of like, it's going super broad, super wide,. not narrowing to any interest, but in theory you're just kind of letting Facebook work its magic to identify users that in theory may make most sense to ultimately serve that attitude. And when it all comes out and nets out, it just doesn't make sense to do.