2023 vs 2022 Marketing Playbook Comparison + Facebook Ad Tips + Skills Needed to Win in 2023 w/Ben Zettler
Conversion Tracking Playbook
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GA4: A Holistic Approach to Business
GA4, I don't know. The thing that you're always missing too are things like Shopify-specific data and really understanding new versus returning customer. It's going to be more applicable for businesses that if it's a consumable product or just a high rate of repeat purchase but GA4, I'd say, is no.
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