2023 vs 2022 Marketing Playbook Comparison + Facebook Ad Tips + Skills Needed to Win in 2023 w/Ben Zettler
Conversion Tracking Playbook
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How to Optimize Your Email Campaigns
I see, I see brands all the time that are testing and I put it in air quotes because they're not really doing anything statistical significance. But really you should be focused on the messaging itself and what is it that you're focusing on? Are you talking about lifestyle imagery of somebody working out and drinking the drink or something like that? Those are things that are worthy of testing. And again, that's, that applies to email, that applying to advertising, applies to onsite work.
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