2023 vs 2022 Marketing Playbook Comparison + Facebook Ad Tips + Skills Needed to Win in 2023 w/Ben Zettler
Conversion Tracking Playbook
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The Impact of iOS on Advertising Performance
The iOS changes are all super interesting, because it's a similar kind of thing. This all also goes back to like, okay, how are brands actually reporting on performance and the tools that they're using. At the very least, every day, you'll be able to still see the impact of the tools, even if some of that data is stripped away. So maybe that's a trend. Like, I don't want to say I'm like calling it now, but, you know, simplification of content might be a way that folks get around that.
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