2023 vs 2022 Marketing Playbook Comparison + Facebook Ad Tips + Skills Needed to Win in 2023 w/Ben Zettler
Conversion Tracking Playbook
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Facebook's Broad Targeting Philosophy
The majority of what we do when we're running Adverse passing from merchant. In most cases, not all, but I'd say 80% maybe of sort of that prospecting advertising that we're spending dollars on for merchants. The theory here is that interest-based targeting or any targeting at all just is more expensive on Facebook, right? And so that's just typically what we do.
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