2023 vs 2022 Marketing Playbook Comparison + Facebook Ad Tips + Skills Needed to Win in 2023 w/Ben Zettler
Conversion Tracking Playbook
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What Knowledge Is Missing From Merchants?
Ben Zettler is the founder and CEO of Ben Zettler Digital, an e-commerce agency. The company works with a variety of brands across all different types of industries. It focuses on site optimization, on retention focused marketing, and also advertising. Brad: What knowledge is missing from merchants that really has a big impact on their performance? And what do you see as some of the biggest missed opportunities for Shopify today?
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