Clavio's CDP Announcement

Clavio's CDP announcement that I think it's almost going on two years, right? It's getting up there. You probably have more of the knowledge of where that is like Ken brands actively spin that up today. There's things that I know that I cannot say that brands that are thinking about things like that, I think should be, you know, will be happy. But anyways, said I was going to dabble a foot in there just to close that loop in my brain. All right. So tactics, I always like talking tactics, John. What's what do we got? What do we got here? Yeah.