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Father's Disapproval
- Jim Koch told his father about his plan to start a brewery, hoping for encouragement.
- His father called it Jim's stupidest idea yet, discouraging the venture.
American Beer's Reputation
- American beer was once considered a joke, even compared unfavorably to making love in a canoe.
- Jim Koch aimed to change that perception by brewing high-quality beer.
Family Recipe
- Jim's father, initially skeptical of his brewing venture, gave him his great-great-grandfather's recipe.
- This recipe became the foundation of Samuel Adams Boston Lager.