How I Built This with Guy Raz cover image

Samuel Adams: Jim Koch

How I Built This with Guy Raz

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The Ultimate Lean Startup

At the beginning, this was like a regional thing, like just in Boston and New England. So how did you get it to spread across the country? It happened very slowly. I sort of grew a little bit out of Boston and went to Worcester. One bar at a time and a lot of work,. A lot of shoe leather, a lot of motel sixties. "We were profitable from the first full month because we had no office," he says.

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