Samuel Adams: Jim Koch
How I Built This with Guy Raz
00:00
How Did You Get Your Beer Distributor?
"I would put cold beer in my briefcase every morning. I could fit seven beers and I had these two blue cool packs and a sleeve of cups," he says. "It wasn't very confidence inspiring as a business ... It's me and my 23 year old ex secretary, bartended at night."
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