How I Built This with Guy Raz cover image

Samuel Adams: Jim Koch

How I Built This with Guy Raz

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Sam Adams Brewing Company - What's Your Market Share?

Sam Adams founder says 90% of the US beer market is in hands of two big global brewing conglomerates. The company has 1,400 employees and a little over 1%. "Big brewers spill more beer than I make all year long"

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