How I Built This with Guy Raz cover image

Samuel Adams: Jim Koch

How I Built This with Guy Raz

CHAPTER

How Much of It Was Luck?

Jim Adams: I look back and things could have gone wrong. The brew kettle could have exploded or that first guy could have told me, this is a really stupid idea. A lot of things didn't go wrong that could have. Could you have ever imagined that craft beer in America would become what it has become? "I never imagined the success that we've been able to have," he says.

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