Samuel Adams: Jim Koch
How I Built This with Guy Raz
00:00
What Is Craft Brewing?
Jim Morrison left his job as a consultant to join the family business in 1984. The company was owned by Fritz Maytag and had a viable small brewery. Miller: "I developed a different business model for what is now called craft brewing" He says he has done some really stupid things in his life, but not this one.
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