Jim Koch

Jim Koch, founder of the Boston Beer Company and a pioneer of the craft beer movement, shares his expertise on brand building and navigating market challenges. He offers advice to Kim on entering the rum market with her apparel line, Llance on launching his tea-bag broth nationally, and Ami on enhancing her electrical contracting business's customer service. Koch emphasizes the importance of storytelling and emotional connections to foster brand loyalty, while addressing growth strategies and the significance of clear communication in entrepreneurship.

In this enlightening chat, Jim Koch, the founder of the Boston Beer Company and creator of Samuel Adams, takes us through his innovative journey in the craft beer industry. He discusses how the company adapts to changing consumer habits, exploring new categories like hard seltzer and non-alcoholic options. Jim shares behind-the-scenes stories of both their biggest successes and flops. He emphasizes the power of experimentation, from nitrogenated beers to creative fermentation techniques, keeping Boston Beer at the forefront of the beverage landscape.

In 1984, Jim Koch felt suffocated by his cushy but boring corporate job. So he left, dusted off an old family beer recipe, started Sam Adams, and helped kickstart the craft beer movement in America. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.