In this enlightening chat, Jim Koch, the founder of the Boston Beer Company and creator of Samuel Adams, takes us through his innovative journey in the craft beer industry. He discusses how the company adapts to changing consumer habits, exploring new categories like hard seltzer and non-alcoholic options. Jim shares behind-the-scenes stories of both their biggest successes and flops. He emphasizes the power of experimentation, from nitrogenated beers to creative fermentation techniques, keeping Boston Beer at the forefront of the beverage landscape.

In 1984, Jim Koch felt suffocated by his cushy but boring corporate job. So he left, dusted off an old family beer recipe, started Sam Adams, and helped kickstart the craft beer movement in America. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jim Koch, the founder of the Boston Beer Company and creator of Samuel Adams Boston Lager, shares his 40-year brewing journey. He discusses the balance of tradition and innovation that shaped his flagship beer. Jim also highlights the impactful hop-sharing program supporting craft breweries during shortages. His philanthropic Brewing the American Dream initiative provides vital support to aspiring entrepreneurs. Additionally, he shares his 'String Theory' on resource management, showcasing how creativity flourishes within constraints in the brewing industry.