Jim Koch, founder of Boston Beer Company, talks about his company's success in the alcoholic beverage industry. He discusses the growth of craft breweries, the exploration of new beverage categories, and the development and failure of their hard tea product. The episode also covers the challenges of brewing non-alcoholic beer and the indistinguishable taste of their non-alcoholic hazy IPA.

Jim Koch, founder of the Boston Beer Company, shares insights with budding entrepreneurs Kim, Llance, and Ami. Kim discusses her tropical-inspired apparel line's pivot into rum, while Llance explores taking his tea-bag-soup-broth national. Ami emphasizes exceptional service in her Ontario electrical contracting firm. Together, they dive into strategies for product-market fit, the importance of storytelling in branding, and effective cash flow management, providing practical advice for navigating the complex world of business.

In 1984, Jim Koch felt suffocated by his cushy but boring corporate job. So he left, dusted off an old family beer recipe, started Sam Adams, and helped kickstart the craft beer movement in America. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.