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How I Built This with Guy Raz
Brewing creativity with Jim Koch of Boston Beer Company
Jan 25, 2024
37:40
Snipd AI
Jim Koch, founder of Boston Beer Company, talks about his company's success in the alcoholic beverage industry. He discusses the growth of craft breweries, the exploration of new beverage categories, and the development and failure of their hard tea product. The episode also covers the challenges of brewing non-alcoholic beer and the indistinguishable taste of their non-alcoholic hazy IPA.
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Quick takeaways
- Jim Cook's innovative approach to brewing involves thinking outside traditional paradigms and experimenting with different flavors and ingredients to create unique products like twisted tea, hard seltzer, and hard cider.
- Jim Cook believes that the increased competition in the craft beer industry has led to more innovation and variety, making American brewers leaders in the industry and creating opportunities for exploring untapped possibilities and flavors.
Deep dives
Jim Cook's Innovative Approach to Brewing
Jim Cook, founder of Boston Beer Company, has always taken an innovative approach to brewing. From introducing different beer styles to creating new beverage categories, Cook has been at the forefront of the craft beer revolution. One key strategy he employs is thinking outside the traditional paradigms of beer. By experimenting with different flavors and ingredients, he has been able to create unique and successful products like twisted tea, hard seltzer, and hard cider. Cook believes in taking risks and embracing failure as part of the creative process. His dedication to quality and innovation has made Boston Beer Company an enduring brand in the industry.
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highlights
Listen to the best highlights from the podcasts you love and dive into the full episode