How I Built This with Guy Raz cover image

Brewing creativity with Jim Koch of Boston Beer Company

How I Built This with Guy Raz

CHAPTER

Reinventing Non-Alcoholic Beer: A Taste Revolution

This chapter explores the journey of non-alcoholic beer from a taste perspective, marking a pivotal moment at a beer conference that changed perceptions. It highlights the technological advancements that led to the creation of a flavorful non-alcoholic hazy IPA, appealing to those who prefer the essence of beer without alcohol.

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