How I Built This with Guy Raz cover image

Brewing creativity with Jim Koch of Boston Beer Company

How I Built This with Guy Raz

CHAPTER

Innovating Alcohol: From Fermentation to Flavor

This chapter explores Boston Beer Company's creative methods in blending traditional non-alcoholic drink flavors into their alcoholic beverages. It delves into the fermentation process, product development challenges, and a significant lawsuit encountered in their journey.

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