How I Built This with Guy Raz cover image

Samuel Adams: Jim Koch

How I Built This with Guy Raz

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My Dad Was a Brewer

Every oldest son for six generations has been a brewer. I believe I'm the only six generation brewer in the United States. My dad told me that it was a miserable way to make a living and he eventually left the brewing industry entirely. So what did you want to be? Honestly I really didn't know. After I graduated from college I started a JD MBA program and I could just feel this pressure behind me pushing me towards some career decision so I dropped out.

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