Sam Adams - It Takes Five Years to Get to the Top

It takes six weeks to make Sam Adams, and we weren't expecting it. I want Sam Adams to be the largest and most respected of the high end beers in the United States. That's our mountain. We are climbing a mountain here and nobody climbs a mountain to get to the middle. We're going to climb this mountain to getting to the top. It may take 30 years. It may Take 50 years.