How I Built This with Guy Raz cover image

Samuel Adams: Jim Koch

How I Built This with Guy Raz

CHAPTER

How to Start a Beer Company

How did you find the best brewmaster in America? He was a man named Dr. Joseph Awades and he was the first American brewmaster to combine high level scientific understanding with decades of practical experience. How did you even convince him to get involved in your like fly by night startup? I said well I'll tell you what I'll give you 2% of the company. And that piqued his interest. So did you have to go out and raise money to build a brewery? Well I realized there are breweries out there and my dad was the one who gave me this insight. What we did is we rented space Dr. Awades and I brewed the beer and then they packaged

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