The Marketing Week Podcast Marketing That Matters: How Samsung built up its direct-to-consumer business during Covid-19
Jun 21, 2021
Chapters
Transcript
Episode notes
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15
Introduction
00:00 • 2min
Samson's Retail Presence Before and After the Pandemic
01:35 • 2min
What Do You Think of the Year 2021?
03:48 • 3min
The Changes That You Had to Make to Online and D to C E Commerce
07:05 • 2min
How Do You Find Your Potential Consumers in the Right Environments?
09:02 • 3min
Samsung - What's the Difference?
11:40 • 3min
The Foundation of a Great Partnership
14:23 • 3min
How Does Paid Search Fit Into Samson's Direct to Consumer Strategy?
17:16 • 4min
Search Is Not Linea, Is It?
20:52 • 2min
How Do You Work With Samson to Make the Most of Digital Transformation?
23:15 • 2min
Using Automation to Supercharge Digital Marketing
25:10 • 2min
The Key Piece of Advice for Brands
26:52 • 3min
How Do You Create a Brand Promise for Samson?
29:47 • 3min
The Job of Branding and Brand Strategy Hasn't Changed, but the Acceleration Has
32:59 • 2min
Digital Marketing - What Are Your Plans for D to C?
35:19 • 3min