Marketing Week

Marketing That Matters: How Samsung built up its direct-to-consumer business during Covid-19

Jun 21, 2021

37:50

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Highlights

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Episode notes

The Changes That You Had to Make to Online and D to C E Commerce

01:57

The Key Piece of Advice for Brands

02:55

The Job of Branding and Brand Strategy Hasn't Changed, but the Acceleration Has

02:19

Introduction

2min

Samson's Retail Presence Before and After the Pandemic

2min

What Do You Think of the Year 2021?

3min

The Changes That You Had to Make to Online and D to C E Commerce

2min

How Do You Find Your Potential Consumers in the Right Environments?

3min

Samsung - What's the Difference?

3min

The Foundation of a Great Partnership

3min

How Does Paid Search Fit Into Samson's Direct to Consumer Strategy?

4min

Search Is Not Linea, Is It?

2min

10.

How Do You Work With Samson to Make the Most of Digital Transformation?

2min

11.

Using Automation to Supercharge Digital Marketing

2min

12.

The Key Piece of Advice for Brands

3min

13.

How Do You Create a Brand Promise for Samson?

3min

14.

The Job of Branding and Brand Strategy Hasn't Changed, but the Acceleration Has

2min

15.

Digital Marketing - What Are Your Plans for D to C?

3min

In the latest episode of Marketing That Matters, sponsored by Google, Russell Parsons speaks to two key figures behind the growth of Samsung’s direct to consumer proposition: Mike Durey, head of digital, CRM and data at Samsung, and John Melton, business director at Samsung’s long-time agency partner Performics. In a wide-ranging discussion, they cover: - How Samsung replicates the benefits of bricks-and-mortar retail online - Samsung’s evolving approach to Search, which has led to paid Search accounting for one in three sales on Samsung.com - The secrets of an adaptive and successful brand-agency partnership