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Marketing That Matters: How Samsung built up its direct-to-consumer business during Covid-19
Marketing Week
Samson's Retail Presence Before and After the Pandemic
Samson has historically been very, very reliant on our retailers and our operators. Samson did have a d to s offering before the pandemic. But by the end of 20 19, d to c did not account for the large bulk of u k sales. It was just under five per cent in percentage terms.
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