The Job of Branding and Brand Strategy Hasn't Changed, but the Acceleration Has

The job of branding and brand strategy hasn't changed, but obviously the means to execute, deliver and offer experience is in many ways great. I believe there probably are ar areas that we, as a brand can explore further to enhance the branding side. Tackling genzy audiences who have a very different mind set to my generation and my parent generations is oviously something that samson is going to need to face into. But the role of brand, and the balance between brand and d to c, absolutely d to c, is only going in one direction within samson. It is there to build upon the branding efforts that our divisional marketing teams do for the business. The idea is