Marketing That Matters: How Samsung built up its direct-to-consumer business during Covid-19
The Marketing Week Podcast
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How Does Paid Search Fit Into Samson's Direct to Consumer Strategy?
Paid search is contributing approximately a third of the overall revenue for samson sdee to see business at the moment. We have moved from a campaign approach to paid searchas john outlined earlier, to one that is now very much always on. And we are in a position where ch actually does a job for both d to see and non d to see within samson. But ultimately, the over all goal of all our activity is getting an in market or a near market consumer through to our web site to experience our products.
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