Digital Marketing - What Are Your Plans for D to C?

i think there is a structural shift still that probably needs to happen internally to allow d to c too stand as a part of the business within its own right, rather than a point of purchase. So organizationally, there will need to beStructural shifts, additional focus behind d to c and continued greater alignment between brand marketing efforts and the d to c execution. I can assure you tat sir, although it might feel like a big challenge, you're not alone in facing it. I mean, alining that brand and then the experience, regardless of which channel or people are engaging with you is absolutely key. And it's a challenge that everybody's facing and has had to face up