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Marketing That Matters: How Samsung built up its direct-to-consumer business during Covid-19
Marketing Week
Samsung - What's the Difference?
Peformi are part of publicis, and we've been working with samsong for around 20 years. The operating model that we have with them is a model that we call a one publishes team samsong. So that allows us to bring together all the desperate elements across the whole holding group from media planning and buying to creative data technology. And i think this has been a massive advantage for us. As samsong veted towards detose and had to make those really quick decisions, we've been able to react very fast to all that.
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