Marketing That Matters: How Samsung built up its direct-to-consumer business during Covid-19
The Marketing Week Podcast
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The Foundation of a Great Partnership
Mike: We have doubled down the amount ofi thawe're doing. I think our teams are talking to each other basically 24 hours a day, either through phone calls, what saps, or teams. There is no expectation that i will call john say, here's what we 're going to do, and he will run away and deliver against what samson is directing to the agency. It would be a little bit awkward, wouldn't it, if i now said that we didn't agree there was a strong partnership? The last two or three years has been the fact that they are very much truly an extension of our team. They are brought into all ourer objectives
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