Marketing That Matters: How Samsung built up its direct-to-consumer business during Covid-19
The Marketing Week Podcast
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Using Automation to Supercharge Digital Marketing
We all sat in a room, or, well, moreover a virtual room, at sheas as a three way partnership to first see, you nay, take stock on where they were in terms of digital capability. We then together built a road map across ch data and tak and new tube to really super charge their digitil marketing. And i think y talk g bout this earlier, but one thing i've learnt from being on samsung is that they are super quick. So speed is everything. Once a road map and a plan is in place, its let's move, and move with pace to deliver this - it has been very exciting to be on that journey.
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