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Marketing That Matters: How Samsung built up its direct-to-consumer business during Covid-19
Marketing Week
The Key Piece of Advice for Brands
Samsong's powerful customer data has been really critical to some of the advance indigital capability, how they are starting to integrate their corm integration. It takes so many cross functional teams to drive digital transformation. And samsong were crystal clear on their ambition and sort of best class at alining internal teams and then the agency and then partners all to get behind this.
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