Marketing That Matters: How Samsung built up its direct-to-consumer business during Covid-19
The Marketing Week Podcast
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What Do You Think of the Year 2021?
I think the ambition that we had set internally by the end of 20 20 was to reach ten %. And by the end of the year, we were there or thereabouts. So far in 20 21, we have been overshooting that ten % mark, which is a really positive sign. But ovese, with the reopening of hi streets and an retail regaining some of the share that it had previously,. That has obviously shifted a little bit in the last month or so, and will continue to be a little bit turbulent, i'm sure, throughout the course of this year.
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