2min chapter

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Marketing That Matters: How Samsung built up its direct-to-consumer business during Covid-19

Marketing Week

CHAPTER

The Changes That You Had to Make to Online and D to C E Commerce

I was really interested in what ye just said thereabout how it very quickly became apparent that changes would be a little bit more permanent than some of the quirks, perhaps, that were evident at the beginning. Just pick up on that, that point that you just made. Clearly, a lot of changes were very apparent, very quickly in terms of behaviour and attitudes towards a digital and use commerce from a customer perspective. You also hinted there at some of the big calls that you had to make once you started to establish in your minds that this was approaching a permanent and more accelerated shift. Yes, i think to just the first point, it was clear to us that this was going to have longer

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