SaaS Talk™ with the Metrics Brothers - Strategies, Insights, & Metrics for B2B SaaS Executive Leaders

Product Led Growth and the impact on Customer Acquisition Cost

Aug 1, 2023

23:36

Highlights

AI Chapters

Episode notes

The Importance of Product Led Growth

01:32

How to PLG Motions Impact Customer Acquisition Costs

03:20

Introduction

3min

The Importance of Product Led Growth

2min

The Hidden Value Prop Behind Freemium Growth

2min

The Evolution of Fertility Quotion

2min

How to PLG Motions Impact Customer Acquisition Costs

3min

How to Calculate Your PLG Motions

4min

How to Measure the Cost Efficiency of Conversions

2min

The Importance of Product Qualified Leads

2min

How to Make Money With a Two Hop Filter

3min

10.

How to Calculate the Cost and a PLG Model of Acquiring a Customer

3min

The Metrics Brothers discuss how Product-Led Growth (PLG) including the use of Freemiums and/or Free Trials impacts the Customer Acquisition Cost (CAC) calculation. Each PLG model may have different times to value, conversion rates to paid users, different definitions of when a free user becomes a customer which all can impact the CAC calculation formula and the resultant usefulness of the metrics

During this weeks episode, Dave "CAC" Kellogg and Ray "Growth" Rike discuss CAC Payback Period, and provide a little entertainment along the journey to using CAC Payback Period in your SaaS company.

Summary

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